Salestrekker Turns 10 and Rolls Out Game-Changing Salestrekker 2.0

Salestrekker 2.0 brings lenders inside the broker CRM platform for improved collaboration, instantaneous loan decisioning and reduced lodgement and approval timelines

Sydney, 26 March 2025 – Salestrekker is celebrating 10 years of transforming the mortgage and finance industry. To mark the milestone, Salestrekker 2.0 is being progressively rolled out with industry partners, delivering a completely rebuilt platform designed to take broker and lender automation to the next level.

Over the past decade, Salestrekker has pushed the boundaries of technology. It has listened closely to customers and industry partners. The company is renowned for delivering numerous industry-first innovations, including real-time collaboration tools and built-in, accurate lender calculators. It also offers quick tools for lender policy searches, bank-grade security, and automated compliance tracking.

“We started with a simple idea – what if we could fix clunky, outdated mortgage tech?” said Dalibor Ivkovic, CEO of Salestrekker. “Ten years later, we’ve built an industry-leading platform. And with Salestrekker 2.0, we’re pushing the boundaries even further.”

In addition to Home Loan and Asset Finance solutions, Salestrekker 2.0 is adding Commercial Finance tools, making it a full and integrated loan origination platform for brokers throughout Australia and New Zealand.

A Decade of Innovation: The Highlights

Salestrekker has led the digital transformation of Australia’s finance sector. Some of our biggest milestones include:

• 2016: Launched the first deal-centric CRM for brokers and lenders with visual deal and task boards.

• 2017: Introduced automation, open API and e-signing, reducing loan processing times.

• 2019: Added built-in video conferencing for seamless communication for recorded customer interviews within the CRM.

• 2020: Launched integrated Asset Finance tools.

• 2022: Implemented digital compliance tracking, ID verification, and document verification.

• 2024: Integrated the industry’s most accurate and wide-reaching lender calculators and policy tools.

• 2025: Incorporated Commercial Finance tools and advanced automation

The Rollout of Salestrekker 2.0: The Future of Financial Services Automation

After a two-and-a-half-year development program and an investment of over 110,000 development hours, Salestrekker 2.0 is now being rolled out with aggregator partners. As Australia’s first combined lending, origination and CRM platform, this innovative solution provides brokers and lenders with the necessary tools to navigate the rapidly evolving Open Banking and data-driven lending landscape. In addition to platform enhancements, Salestrekker is introducing several new products designed to enhance productivity, compliance, and broker-lender engagement.

The completely re-developed Salestrekker 2.0 platform brings:

• Smoother User Experience – A fresh interface, easier navigation, and customisable dashboards.

• Powerful Collaboration – Secure document sharing, instant messaging, and team-based workflows.

• Stronger Security & Compliance – Built-in ID verification, enforced 2FA, user and data logs, e-signing and automated compliance tracking.

• Seamless Integrations – Connects effortlessly with banks, fintech platforms, and compliance tools.

• Next-Level Deal Automation – Powerful conditional automation driving broker productivity even further.

• Expanded Lending Capabilities – Now includes commercial, personal, and asset finance solutions.

• Open Banking-Ready – Built to participate in Consumer Data Right (CDR) protocols.

“Reaching 10 years is a huge milestone for Salestrekker, and we couldn’t have done it without our incredible customers and partners,” said Dalibor. “With the launch of Salestrekker 2.0, we are not just celebrating our past achievements but redefining the future of financial services automation. Our goal is to continue empowering finance professionals with smarter, faster, and more intuitive technology.”

The Next 10 Years: What’s Ahead?

Salestrekker is committed to pushing the industry forward. As it enters its second decade, it will continue to innovate, expand, and set new benchmarks in automation and CRM technology.

“Salestrekker 2.0 is built for the future,” said Dalibor. “Our mission is to make it easier for brokers to expand beyond mortgages into asset and commercial finance – all from one platform.”

“We will bring lenders inside the broker CRM platform for improved collaboration, instantaneous loan decisioning and reduced lodgement and approval timelines.”

“And we’re not done yet. We’re continuing to develop new solutions like Salestrekker Premium, Lightning, and Basetrekker to give brokers even more ways to succeed.”

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About Salestrekker

Salestrekker 2.0 is Australia’s first combined lending, origination and Customer Relationship Management (CRM) platform. The new features, flexibility, and functionality deliver unprecedented workflow and marketing automation, helping brokers diversify from mortgages to new asset financing on a single platform – and without the need for external IT support. www.salestrekker.com

For further information, please contact Cathryn van der Walt 0402 327 633 | Cathryn@12worlds.com