Lydian Financial Services transforms credit preparation productivity with Salestrekker

Name: Lydian Financial Services 

Website: Lydian Finance

Solutions: Salestrekker

About

Lydian Financial Services mission is to provide the best lending environment for clients, brokers and financial planners. Its commitment to leading-edge technology is helping to deliver innovative and better-controlled workflow and task management integration for its broker network. 

The upside of being part of the Specialist Finance Group is a move away from a transactional approach to client relationships to a more collaborative approach. Incorporating industry-specialist CRM platform, Salestrekker into its technology infrastructure is helping Lydian support an integrated advice and compliance service for lending, superannuation and tax planning needs.

“For the past two years we have been incubating and fine tuning what we want our offer for the market to be. Salestrekker has been an important part of this strategy and is part of the reason why we have a solid network of successful broker groups around the country today. And it’s a crucial part of preparing for rapid growth in the next 12 months,” said Chris Booth, CEO of Lydian Financial Services. 

Harnessing lending data

Traditionally mortgage brokers collect documentation – a lot of documentation. This overload of data has been managed solely by the mortgage broker and can be time-consuming to search through and hard to harness into analytical insights.  

This is where Salestrekker is proving to be a powerful CRM platform for Lydian Financial. It helps mortgage brokers share information with the customer and provide a transparent credit preparation process. This enables a collaborative sharing of information, joint completion and cross-checking of online applications and the establishment of a ‘working hub’ that helps partner and educate all parties.

“I’ve been a long-time user of Salestrekker. The beauty of Salestrekker is that it replaces multiple spreadsheets and helps customers confirm what they are looking for in terms of lending. It’s a new way to formally document some of these conversations you may be having, keeping the customer at the centre of the process at all times. And the centralised portal removes the security risk of losing forms and data – and keeps you compliant from a privacy perspective,” said Chris.

Innovating the customer journey

Salestrekker helps the Lydian Financial broker network understand where the customer is on their lending journey at any point in time. The client portal hosts all correspondence and automated messaging supports the human elements of the application.

“Salestrekker helps us build an active pipeline to tailor our marketing content to clients for nurture campaigns. We constantly filter data with our operations team and can automate the customer relationship to provide more relevant opportunities for brokers and customers alike,” he outlined.

Results

• Streamline sales and lending processes for improved efficiency and future growth
• Save time, money and stress for clients by transforming digital workflows
• Reduce manual errors and provide a better customer experience